What 'Days on Market' Really Tells You and How to Use It to Your Advantage

What 'Days on Market' Really Tells You and

How to Use It to Your Advantage

Why it matters for both buyers and sellers, and how to read between the lines. When you’re buying or selling a home, you’ll probably hear the term Days on Market (DOM) tossed around a lot. But what does it actually mean, and how should it influence your strategy? Let’s break it down from both perspectives, as a seller and a buyer, and go over some practical ways to use DOM as a tool, not a mystery.

If you are selling: What Days on Market Can Tell You

The number of days your home has been on the market can shape how buyers see it—and how they make offers.

The Hot Zone: 0–14 Days on the market

This is prime time. If your listing is priced right and presented well, this is when the most traffic and interest will happen. Don’t expect a flood of offers if your pricing or photos aren’t aligned. First impressions matter! Have a strategy in place to review offers quickly, especially in a competitive market.

Time to Reassess: 15–45 Days on the market

If you haven’t had an offer, it’s time to evaluate.  Ask yourself these clarifying questions:

Is the price competitive?
Are the photos/staging showing the home at its best?
Is marketing reaching the right buyers?
Sometimes, a small price adjustment or fresh marketing push can re-energize interest.

Market Perception Shifts:  45+ Days on the market 

Buyers may begin to wonder, What’s wrong with this home? Even if there’s nothing wrong, perception matters. Consider a pricing refresh or new listing photos to breathe life back into your listing. Ask your agent for updated feedback from showings—buyer objections can guide your next steps.

If You’re Buying: How to Use Days on Market to Your Advantage

DOM isn’t just for sellers—buyers can use it as a strategic tool too.

Low DOM: Be Prepared to Act Fast

If a home is just listed, you may have competition. Have your pre-approval ready. If you love it, don’t wait too long—good homes don’t stay available for long.

Moderate DOM: Room for Negotiation

If a home’s been on the market for a few weeks, the seller may be open to talking. You might be able to negotiate on price or terms like closing costs or move-in dates.

High DOM: Potential Deals, But Be Cautious

Homes on the market for 60+ days may have hidden issues or just need a refreshed strategy. Ask why it hasn’t sold. You may get a great deal with the right due diligence. A long DOM could also mean motivated sellers.

In today’s market, timing really is everything. And with the right guidance, you can use Days on Market to your advantage—whether you're aiming for top dollar or the perfect deal.

Let the McGarrigle Team Guide You

With over 50 years of experience and deep knowledge of the local market, the McGarrigle Team can help you read the market clearly and move with confidence. Whether you're buying or selling, we'll help you use every tool, including Days on Market, to your advantage.

Ready to make your move? Let’s connect. We’re here to help.